web 2.0 and seo.....the simple facts
So you need to know how to improve your website rankings ?!
Improving your SEO is so much easier than you think or are led to beleive by those who wish to make you pay for their "enhancment" or seo services.
Hopefully this crappy blog is top 5 on page 1 of Go-ogle for how to improve website rankings (my chosen keyword) or at least on page one which means just a 5 minute tweaking of some vey clever software (more on that in a bit). This is the 21st Century yes? So you need to operate your internet business as such. This means utilising whatever technology is currently doing the biz ( think about it - why are you reading this page? - you want to beat your competitiors....what do you think they are using to rank so highy for YOUR keywords?)
Think of the Google search engine result pages (serps) as a popularity conest like the X factor! The more votes your site receives from the judges (high ranking websites) the more relevant and popular the TV Network (Google) sees your site. So your site is given prime time viewing (page 1 on Google).
If you are marketing ANYTHING on the net and watching your search engine ranking with baited breath, then you will probably have done some swatting up to ensure the best results. If this is true then you will have seen so much
confusing and contradicting info regarding SEO, serps and Google confusion etc.
Lets start from the basics and look at the requirements to top the Google "charts".
Lets presume your product is sought after ie you have researched it. Then of course there is your KEYWORD research, low competition and high search volume (although not always the case for sub or micro niches and obviously not for reference sites etc).
*Tip: There are various different "niche finding" products both free and paid, the most simple answer is to use data from the search engine you are attempting to dominate. This will tell you which keywords it thinks is most relevant to your search. If you type a few keywords into the search box you will be presented with variations before you even hit "search".
Then, research these keywords and rinse and repeat until refined. Of course you can fine tune these using your chosen keyword tool. (see links below this blog).
Website, blog or article - on page optimisation.
Regardless of your chosen method of promotion, you must understand how your site is recognised and indexed or "spidered" by the search engines. It will look first at your header or title text Guess what should go here?......yes -your keywords (3-5 long tailed for best results)
Then,depending on the kind of webpage it is, it will Analise your keywords, links to other pages* , then basically work its way down your page to determine what kind of site it is, what your keywords are, also, it will look for synonyms to your keywords. This is a newish algorithm from Google to determine if you have any similar words to your keyword i.e if your keywords were " dog training tips" (for a change!), then the following words would become relevant - canine -hound,pooch and school - lessons,obedience,classes,advice, and so on. This is know as LSI or latent semantic indexing. This will come into effect when someone searches for your chosen keywords. If your site is correctly set up for LSI then it will be seen as relevant to any combination of the keywords and or synonyms.
*Use similar keyword variations as links to your other pages on your "dog training site" ie instead of page 2, use "more dog training tips" and for photos use something like "dog training photos" etc. This is what is known as on page optimisation.
Oh to be popular - Off page optimistaion.
Backlinks.
These are pretty much agreed to be the lifeblood of your promotion and website ranking efforts. The proper use of quality backlinks will ensure respect from Google and thus gain promotion in the search engine results pages -or serps.
Basically Google treats the ranking game as a popularity contest. If another already respected site by Google points to your site and says" this guy is content relevant and knows what He's talking about" then Google will say "ok, I respect your opinion so will give his site a boost in the rankings". This is why the world and his brother are writing articles left, right and centre and furiously posting them to "respected" article sites to gain valuable backlinks to their sites. Also this is done because its a free marketing method or "bum" marketing as it is known.
The more "respect" the article site has (higher page ranked), then the more valuable the vote of confidence is and therefore the higher the boost. This is then repeated with more articles with variations of title (keyword string) all linking to your site.
This can also work in reverse if you link to a "dodgy" website - your site will lose favour with Google- or to be precise the link will probably be seen as worthless to Google.
Articles...plain and simply the best
The old saying of "go with what you know" is true with article marketing. It is the proven and safest way of building backlinks to your site or whatever in conjunction with respected article websites such as Ezine articles. This is because of the high screening level ezine has in place. Its really difficult to post junk on there so Google likes that fact and so therefore any articles published on Ezine are automatically given a good ranking. (dont forget that your ranking of that article will fade over a few weeks just by the nature of the way Google works). This can be avoided however by submitting fresh content all over the web linking to your article as you might for your website itself.
The purpose of article writing is to produce original content and provide the reader with information, as well as a strong backlink to your website.".....remember to write your article for a human and not for Google. Just use your keyword inthe title and 2-3 times in the article plus LSI words and Google will give you the boost you seek.
Follow thee basic steps with your article and remember to be PATIENT!! It may take weeks but it WILL appear on the first 5 pages and slowly edge to the top. ( the more links you add the higher you rank - simple)
Take these fish below - click your mouse on them and see them fight for the scraps........that is what most affiliate marketers do - they fight for the odd sale here and there using ppc ads that in turn costs them more than they make.............wierd huh?
They don't understand leverage obviously. That money they waste on Google ads could be earning them far more!!
Articles - copy and pay (ste)
HOWEVER, do not be tempted to post the same article to lots of different article sites as Google WILL recognise the content as duplicate and rank only the oldest of the copies that get posted. This goes a small way to address the long running argument about duplicate content and penalties:
If Google did indeed "penalise" you or your site for publishing duplicate content over and over then this could be used to your advantage - you could post thousands of articles of junk quality with your "COMPETITORS" website as the link. Thus making your competitors "pay" for the skull-duggeree.
So, as a result, Google just ignores the duplicate content. So even though it may be quicker (only slightly) to copy and paste chunks of other peoples work (if you can live with yourself), as opposed to writing your own, there is little point. The next point is a HUGE one.
Back to the way forward......
Did you know?.......
The internet is ever evolving, so goal posts move on a daily basis.
This means that rules and methods will always evolve with them - as will the "grey" methods of website promotion (some people are always trying to ice skate uphill...)
Do you also know?.....what is the second highest searched website on the planet?
Youtube!yes - a video site plays second fiddle only to the mighty Google.....for the whole internet!!
This is basically because of the power of video. We all love video, Google loves video and your website will love it too. The power of video marketing is only just being realised. When it became apparent of the power of article marketing, it exploded with thousands of article directories along with it.
The same is happening with video, there are new video websites being launched around the world DAILY!.
As a result Video marketing will soon leave article marketing eating its dust. This is not to say that article marketing will have any less power in "voting" your website relevant, but it will be simply dwarfed by the level of video marketing. This is due to its simplicity. Anyone can shoot a video camera or mobile phone and for those marketers who find it difficult to write, then this is the weapon they have been waiting for.
So the magic bullet is here -
See the videoget in front of the masses before the explosion.
When article marketing first went global, those who saw the potential early on made a killing...and still do.
Film festival.
Crunch time.If you want to not only improve website ranking but blow your competition away and see your listing in the top three places on Google (some people actually own THREE PAGES ON THERE!).
Then you need to get those juicy backlinks to your site. The more the better. So to do this better than the darn competition in your way, you need to utilise leverage. This means maximising your output with less input, which would then allow you time for yourself to see life which in turn will create a better you - that ultimately, your marketing deserves!
There are a number of software choices on the market today that make life more or less easier for the mass content submission marketer. I have looked at them all and used
most of them. There are products available that will auto submit content to various powerful 2.0 sites and supposedly offer backlinks.However these sites are subjected to massive amounts of spam and therefore change the login process regularly in a simple way that humans can see, for example by moving the "login2 button somewhere new on the page.these "other" software programms then become confused as they were programmed to click the button in a particlar position.Therefore they fail - regulary.
This software is different, its updated DAILY to recognise the minute changes in different sites!
They all take a lot of donkey work out of the submission process, however they tend to be over complex and somewhat unreliable when it comes to the actual uploading of content etc.
However, there is one that backs up what it claims with fully automated video submission to over 25+ different 2.0 video sites (growing all the time) as well as combining bookmarking, podcasts, rss and articles at the same time!! ....
.BANG! your site will explode everywhere
Do you see the potential of this?......If you submit SOOO many legitimate backlinks and upload sooo much content, then Google will see your site as the authority for your niche or keywords or both! Bingo - you are number 1,2,3,4 etc....and its all done for you!
This system is available to try FREE - yes free for 14 days...and thats fully functional too - none of this half set up nonesense.But you may want to buy and own it after a few days when you see how effective it is!
this easy to use software is secretly and quietly earning ordinary people just like you and me, shed loads of money simply because they found out about it and put it to work and you haven't.......yet.The name is 
and web 2.0 will never be the same again.
click on the banner above - sit back and watch the video , you will see how this will really kick your site and chosen niche(s) up the.......er.... rankings.
If this doesn't blow your hair back then you should probably seek a different way of making money from the internet.
Article, blog,bookmark and video distribution software
So you want to know how to - (pick one):
Improve website ranking| Improve serps| Increase seo | Improve page rank| Boost Google rank|Boost site ranking|Get better search engine optimisation|Dominate Google |Dominate rankings|Top website positions |Make money online|article submission software|bookmarking Submission software| Video submission|web 2.0 submission| MAKE SHED LOADS OF CASH..........
http://www.blogcatalog.com/directory/business/web20/
Latest theory (I personally agree!)...
ReplyDeleteextracts from " The Perpetual Traffic Report"
By Ryan Deiss.
Everyone believes that Google’s algorithm is “ultra-complex”, containing literally “hundreds of millions” of variables that can’t possibly be understood by mere mortals…
Everyone believes that ranking in Google is beyond their skill-set, and best left to so-called “professionals”.
If you’re holding the #1 paid listing at Google for your desired keyword, here’s what you’re up against:
• The #10 organic listing is getting 300% more traffic than you are for FREE…
• Listings 9 – 4 are kickin’ your butt to the tune of DOUBLE…all FREE!
• #3 doesn’t even know your name at 1000% more traffic…
• #2 is getting 2000% more traffic, and…
• The #1 organic listing is packing an average of 41 TIMES (that’s 4100%) the traffic as you! And again, they ain’t spendin’ one thin dime for it!
The fact is, Google doesn’t have “everything figured out”. At its core, their algorithm is based on 3 simple and easily manipulated
variables.FREE Traffic is Back and Easier Than Ever!
The Ranking Triad
Google’s algorithm is made up of three primary variables
. They are:
1. Content (keywords, domain name, tags, etc.)
2. Links (inbound, outbound, authority, etc.)
3. Activity (traffic, RSS subscriptions, comments, updates, etc.)
So when it all comes down to it, getting ranked is really only about doing three things:
1. Getting quality original content
2. Generating a handful of quality links, (I get all I want practically for free)…
3. Generating some human activity so Google knows what you’re doing is real and not just spam! links (this costs almost nothing and can be done in a matter of minutes)
But the key is, you must do ALL THREE.
(pt 1)
(pt 2)
ReplyDeletenot sure?.....think about the google updates over the years
Google 4.0 – “Activity” Completes the Triad
2010 - Present
Content and inbound links have always been present in Google’s algorithm. At times they have weighed one more heavily than another, but still CONTENT and LINKS remained the two primary variables that made up their algorithm…
…until recently.
In June of 2010, Google added a 3rd element to their increasingly-complex formula: Activity
To put it simply, Google is now factoring ACTIVITY more heavily in their rankings. The algorithm update, which Google aptly refers to as the “Caffeine Update”, places a much greater emphasis on activity and freshness,
In other words, great content and all the links in the world don’t mean SQUAT
if your page remains unchanged for days and weeks at a time.
Furthermore, our tests have shown that sites that:
1. Get more blog comments…
2. Generate more RSS subscribers (esp. via FeedBurner.com, which is owned by Google…more on that later), and…
3. Get a bump in overall traffic…
…have a tendency to move up in the rankings faster and stay there longer
.
In fact, this 3rd piece of the “Ranking Triad” (ACTIVITY) is what gives you “Perpetual Traffic”.
Links and content along may get you temporary rankings, but if you want to stay there you need ACTIVITY.
And if you think about it, it makes sense…..
If you’ve been watching Google over the last few years, it’s easy to see that they’ve been setting this up for quite some time.
All you have to do is analyze their recent acquisitions:
• In 2007, Google purchased FeedBurner for $100 Million. So why would Google spend so much money for an RSS aggregator that never made a penny? It’s simple: FeedBurner measures how many “subscribers” a given blog has, which one of the most accurate ways of determining HUMAN ACTIVITY.
• Recently rumors have been swirling about Google buying data from Alexa.com…a site that monitors web traffic. Why would they do this? Again, it’s an indicator of HUMAN ACTIVITY…
• The cost to create the Chrome Browser and purchase the technology behind Google Analytics was easily measured in the hundreds of millions and yet both were given away for free. Why would they do this? Are they really that kind-hearted? Give me a break! Google wants data on HUMAN ACTIVITY, and when you use these solutions you’re giving it all to Google.
• And then there are the free apps like the “Google Toolbar” that by default submit all your “usage stats” to Google. Hmmm…how did you think they were going to use all this data? Again…to measure HUMAN ACTIVITY!
In other words, Google is using these tools to find out the sites people are visiting, how long they’re staying and what they like when they get there…all down to the page level.
And now that their tools have spread far and wide, they clearly believe that they have enough “critical mass” to include this user-generated data in their algorithm......so get linking and get blogging.....
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